AI-powered search results like Google's AI Overviews and ChatGPT responses are changing how customers find your business online. This checklist helps you optimize your online presence to ensure you appear in these AI summaries accurately and prominently.

Feel free to duplicate this template and use it for your business - it's completely free!

Google Business Profile (GBP) Optimization

• [ ] Claim and verify your Google Business Profile
• [ ] Update business hours (including special holiday hours)
• [ ] Add high-quality photos of your business, products, and services
• [ ] Add your complete business description with relevant keywords
• [ ] Select all applicable business categories (primary and secondary)
• [ ] Add all your products or services with descriptions and prices
• [ ] Set up messaging and respond promptly to customer inquiries
• [ ] Respond to all customer reviews (positive and negative)
• [ ] Post regular updates about offers, events, or news

Website Optimization

• [ ] Ensure NAP (Name, Address, Phone) information is visible on every page (header/footer)
• [ ] Create a detailed contact page with multiple contact methods
• [ ] Add a Google Map embed of your business location
• [ ] Create dedicated service/product pages with detailed descriptions
• [ ] Add a comprehensive FAQ section addressing common customer questions
• [ ] Optimize title tags and meta descriptions with local keywords
• [ ] Include location-specific content and landing pages (if multiple locations)