Practical steps to earn more authentic Google reviews — without breaking the rules.

Author: Rankley

Estimated time to complete: 20–30 minutes

🧩 1. Foundation Setup

• [ ] Claim and verify your Google Business Profile (GBP)
• [ ] Ensure your NAP (Name, Address, Phone) is consistent across your website and major directories
• [ ] Upload real photos (storefront, team, products, or services)
• [ ] Add categories, hours, and service areas that accurately reflect your business
• [ ] Test your GBP link to confirm it loads properly

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Tip: You can use Rankley's Local SEO Audit to quickly check NAP consistency and profile completeness.

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💬 2. Build a Review Request System

• [ ] Identify 2–3 key customer touchpoints (after service, at checkout, via email)
• [ ] Create a review request message template — short, friendly, and personal
• [ ] Include your Google Review link (no incentives or gifts — this violates Google policy)
• [ ] Train staff to ask for reviews naturally
• [ ] Automate reminders through email or SMS (if applicable)

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Example Message: "Hey [First Name], thanks for choosing [Business Name]! Could you take a minute to share your experience on Google? It really helps other locals find us."

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⭐ 3. Encourage Authentic, Balanced Feedback